▷ Easy understanding of the [Buying Behavior Questions]

🙿   Why Buying Behavior Questions are important for my Small Business? 🙿 

Your customers are individuals with different emotions and personalities that affect their buying decisions. Clearly identifying who your customers are is the most effective way to focus your marketing effort and increase sales.

Source: www.salesforce.com/ca/blog/2017/11/buyer-emotions-content-strategy.html

These are 4 steps that you have to do to identify your customers.

• Identify the questions to ask about buying behavior
• Identify the various sources of data about your customers
• Identify how to use the data you have collected to create a description of your customer
• Describe the types of changes you could make to your business as a result of your research

Do you want to know more about your customers?

Then you have to start with some basic questions that will help you focus in on potential customers:

 Who is buying?

o   Find out who is buying your product or similar products. If you sell directly to individuals, identify gender, age, income, marital status, and occupation. If you sell to other businesses, find out their size and kind of business.

·      What are they buying?

o   What similar product or service sells the best? How does it compare to what you offer?

·      When do they buy it?

o   Is demand higher during specific times of the week, month, or year?

·      How do they buy it?

o  Is your product something that requires higher cash outlay, or is it an inexpensive item? Do most consumers buy on credit or pay in cash?

·      Why do they buy it?

o   What purpose will the product serve? Is it providing a service, a specialized function, or some other benefit? What does the customer get, tangible or otherwise, from buying the product?

·      Where do they buy it?

o   Are sales of comparable products or services typically purchased through Internet sites or retail stores? Do customers expect delivery or home service?

These 6 questions are a good start to know more about your customers and start to focuses on providing value to them. This will help you Identifying Customer Needs and your Buyer Persona.

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