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🙿    Why Buying Behavior Questions are important for my Small Business?  🙿  Your customers are individuals with different emotions and personalities that affect their buying decisions. Clearly identifying who your customers are is the most effective way to focus your marketing effort and increase sales. Source:  www.salesforce.com/ca/blog/2017/11/buyer-emotions-content-strategy.html These are 4 steps that you have to do to identify your customers. Identify the questions to ask about buying behavior Identify the various sources of data about your customers Identify how to use the data you have collected to create a description of your customer Describe the types of changes you could make to your business as a result of your research Do you want to know more about your customers? Then you have to start with some basic questions that will help you focus in on potential customers:   Who is buying? o    Find out who is buying yo...

  🙿 The Four "P's" 🙿  When developing a sales strategy, you need to consider the four P's of marketing. These are key areas that have a direct impact on how you sell your product or service. 👍 Product While you won't change your product every time you do a sale, you can target specific products in different areas. For example, you can sell custom note binders, which can be marketed in specific school colors. If you sell custom-made products, understanding what your client wants will be the key to making the sale. 💰  Prices Can you be flexible with pricing? Balance the value  of gaining customer volume with the profit margin. This can be a critical factor when you have competition in the same market. 🕬  Promotion What kind of promotions is useful for your product or service? Can you use coupons or discounts? Are you advertising where your target market will see and notice you? ۩  Place Where are you selling your product or service? Are...

🙿 SALES FOR SMALL BUSINESS 🙿  Hello Entrepreneurs, if you want to boost your sales, learn the relevance of a Sales Plan, identify different sales strategies for your business, how to use marketing techniques to improve your sales, and much more, then you are in the right place! Sales are the backbone of any business .   Y ou can have the greatest product in the world , the most  reliable and effective service available, or the most efficient manufacturing process known to man -   none of which means a thing if you don’t have sales. Selling your product or service is what generates revenue, and without revenue, you do not have a business . In this article, I will cover the fundamentals of planning and establishing a sales mechanism that works for you. Sales Planning You usually plan activities and events of your life - whether it is a birthday party for a child, a vacation for the family, or a major purchase such as a car or a house. Most people can't imagine not ha...